EagleStream Completion

I narrowed down the last round of 40 sketches to 2 designs. The first design I tried to build in Illustrator was looking too bulky and heavy. I really wasn’t like that connotation for a streaming media application. I moved onto option two which was one of my favorites because it struck me as being sleek and clean.

 

The “e/s” logo was the original idea, connecting one point to another in an unbroken stream down. I wanted to use a typeface for the full logo that maintained the circle theme, but didn’t want to waste time trying to find the perfect font. So I went about creating all the letters, maintaining 30 and 60 degree increments as cut-off points and keeping the same thickness of the letters throughout (which would have been hard to do with a stock typeface).

The logo was in good shape at this point, but still wasn’t great. I mocked it up at this point and it was too tight. I went back into the logo file and opened it up a bit more to create more space around each letter and aid in readability.

I then went back into my mock-ups to see the changes.

Short Branding Project

Having downloaded a logo with a need to create a T-shirt and 2 other branding items in 30 minutes, I started looking for free mock-ups online under my usual sites. Once I got them all downloaded and unzipped, I tried to open the logo in Photoshop… except it would not open. Something about parsing. I tried Illustrator and still no dice. Watching the seconds tick away, I decided to open it in Paint and saved it as a PNG file. Boom! Back in business. Except by this time I was about 20 minutes in and just starting on putting the logo on the bag I chose. A good choice for heading to the pool I thought. Next up was the T-shirts, then the hat, because sometimes your hair’s a mess when getting out of the pool and you don’t want to bother with. Total time to gather all of these into a PDF… 50 minutes. I did miss the 30 minute time limit, but know better for next time.